冬眠的2020產品/It seems chill for 2020 products！~下集

冬眠的2020產品/It seems chill for 2020 products！~上集
http://www.peargolf.com/article/dongmiande2020chanpinit-seems-chill-2020...

下集開始。

不可能我現在推出，過兩個月時間就可以在球具店裡看到購買。大廠的新產品上市時間通常是推出時間的1～2個季度。所以2020基本在前半年是不會有新產品上市的機會。所以大家的球桿還是將就的用吧！或是2019的桿子還是可以下手。

因為我本來打算在年底折扣時買幾支球桿，但放到購物車就說這產品沒有折扣。幾家大的連鎖球具網站都一樣。到實體的球具店看也是一樣，2019球具產品都沒有折扣。

看來高爾夫的寒冬要逐漸的到來。為什麼這樣就是寒冬來了？因為往常都有折扣但今年對新產品沒有了，消費者就不見得會想在年底折扣季買。購買下降，影響銷售，零售的銷售不好就會影響品牌商對市場的期望。同時也會開始消減預算和新產品開發的時間。

其實這也是品牌商之前的策略所害！什麼策略？就是新產品更新時間太短。每年都出新產品，市場對於當年和當季產品都還沒有消化掉，就有新產品要上市。而舊產品就會折扣出掉。當市場好時，這樣做沒問題。消費者也買單。

因為有折扣買誰不愛？但這樣做10年下來，就成為習慣和固定的套路。而現在政策轉彎，對消費者就無法短時間接受。所以短期消費者對球具的購買肯定不好。因為這是過渡期，廠商來說也要備好過冬的準備。

所以對我來說，要買2019的original和M5 FW就要再等等了。看來等明年的新產品上市才會有機會吧！今年就先省下來。

Since 10 years ago, golf market is good and all the golf brands are pushing the market hard. Every year has the new products come out and the current year of clubs will have the discount in the end of the year. People know that and try to get good bargain in the right time. Now the strategy changes, companies will need to get the sales setback for sure.

It's very important for the year end holiday sales season. There are thanksgiving, cyber monday, black friday and christmas. So many discounts we can get, the companies see it's good timing to get the sales and make money. I believe this year retailers and golf equipment brands are not happy for the sales due to the 2019 products without discount.

If there is no discount in this period that means there is no new products in 2020. Since the new products will take couple seasons for marketing, public advertising and deploying. It's not going to have the new products couple months once the company released.

To me it's good. I can save my money and do other things. However, to the golf market and industry, it's not going to be a strong year for 2020.

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