產品找你的時代已過了/Do your homework for searching the right product！~上集

在現代化的產品銷售多半是從品牌商或銷售者的角度去設定和觀察。在MBA的課程裡有對銷售進行分析和設定。所以一個產品要從設定銷售對象開始就能成功一半。從而去對這個族群進行分析、瞭解和設定銷售策略。但我個人和消費者互動近20年時間，卻已經不是這樣認為。

當然MBA的論點有其依據，但我個人更加覺得，產品的特性自然會吸引到消費者。也就是說產品和品牌本身就具有一定的特性，而這些特性自然會吸磁的把消費者拉過來消費。這也是我今天想聊的東西。產品找人買，還是人找產品買？我認為現在的社會是消費成熟時代，加上產品藍海。要產品去找人，那是不可能的事。

因為產品太多了，既有品牌的產品就多如牛毛，更別說一些小品牌或沒聽過的品牌。加上現在線上有太多名不見經傳的品牌和產品，所以產品針對特定族群來進行銷售時代早過去了。而在網路和手機時代，也是訊息爆炸時代下，是消費者找產品時代來了。不說別的，你今天要買一台手機或買一支木桿，你會如何下手？你會上網找相關產品資料，問朋友，找實體通路，看看產品，摸摸實體...

每個人都會有自己的需求和預算來購買。你說，如果你今天要送人的產品你會在乎什麼？價格、產品技術和新舊、品牌知名度。這會在產品本身的特性上嗎？不見得。因為我會分析和瞭解球友買球桿的想法和需求。對於產品來說，我沒有特別想法，因為我手上的產品基本可以滿足多數球友需求，所以我不會有特定產品為銷售的優先順序。

那消費者的想法？我認為，因為現在產品藍海和訊息發達，反而讓消費者無所適從和需要專業諮詢。這也是為什麼，目前很多領域都可以有專家和達人的原因。因為他們對產品有一定深度瞭解，就算店家也沒有他們瞭解的深。目前產品銷售多半是走連鎖體系或網路銷售，而這些管道都無法提供很多詳細的說法和分析。加上產品的價值也不便宜，所以諮詢是非常重要的一步。

本文未完，下集請點下方。

產品找你的時代已過了/Do your homework for searching the right product！~下集
http://www.peargolf.com/article/chanpinzhaonideshidaiyiguoliaodo-your-ho...

In modern product sales, the MBA classes tell us to focus on the user demand and requirements then you are able to set up the strategy, pricing and promotion. However, time is changed and I have been interacting with golfers for over 20 years, with my experience, I don't think it's working like the book.

Since internet and mobility are changing our life and purchase behavior. There are more and more small or unknown products and brands on the internet. When you try to buy something, there are tons of products in front of you through Amazon, ebay, and facebook. How do you know which one is really fit your need and requirements?

I don't know which one is my Mr. right, but without collecting the information or research, I have no idea for my purchase. Therefore, nowadays you need to find the right products based on your personal study and research. There are Youtubers or bloggers who do the product reviews or vertical analysis for you. That's the source you can know the product profiles.

How about the product flyers, description and promotion? It's not enough since if we take the information from the brand company or marketer, it's all about the positive comments without giving you the truth. That's why you have to do your home work to find the right products instead of taking all the information from single source for purchasing.

Let's talk about the golf clubs, there are many details and features to consider. If you are not familiar or have the basic knowledge for golf clubs, you won't be able to get the right product for your usage. Therefore, relying on experts or technician inputs is key for average golfers to make the right decision. It's part of your work and can save your time and money on searching the right product.

Do your homework for searching the right product！~Part II
http://www.peargolf.com/article/chanpinzhaonideshidaiyiguoliaodo-your-ho...

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